Evil Candy Crush

Yes. King is a slimy kind of entrepreneur that does not care about fostering community and developing a relationship with their players. And don’t get me started on the whole trying to copyright the word Candy – which thankfully (as far as this article goes, has been retracted). And the whole game industry hates King, and everyone is raging on about the evils of addictive gameplay and the how it forces the player to participate in the pay-to-play model…(which, btw, is not new as many of these articles mention but rarely have I seen such venom written about the other games that follow the P2P model…. mmo’s included)…

I am not defending King. I don’t like the claim to ownership to an idea that is clearly not original. I am not disagreeing that their game is addictive (much in the same way that Bejeweled and Tetrisw was for me… and any other puzzle type game that sucks me in beyond normal play habits)! But what I AM tired of reading about is how King – and Candy Crush are evil because it FORCES people to pay for their game in order to advance (regardless off some tongue in cheek articles…). That they lure people with the free game and then FORCE people to pay to get ahead (isn’t this the ENTIRE PAY TO PLAY MODEL!?!?!). So the leveling up process requires the player to wait 30 minutes to regain a life and not power-ups, which were “earned” in the early levels disappeared (although they did introduce the daily spin …yay ;-)). Many articles claim that it is IMPOSSIBLE to progress without paying money to King. That you NEED these power ups to progress and that waiting 30 minutes for a life to regen is impossible since evil King designed the game to be addictive.

I made it to lvl 519 without shelling out a cent. There are many ways to accomplish this without giving out my credit card information …. of course, one could wait the 30 minutes to play one (potentially short) game. One could choose to play ‘for fun’ and as such not worry about how far ahead they get, or – if you choose more subversive methods, there are ways to have more lives when you want them, etc…. (sharing? cheating?, ‘using’ your networks?) so many other ways to get ahead besides paying the evil company that forces you to play their game. I am not saying I don’t want to blaze through Candy Crush for my own personal, addictive puzzle-game obsessed reasons – but I do have AGENCY .. and that is the ONE thing all these articles seem to miss the boat on. Like blaming casinos for gambling addictions (and video games!) – the addiction and choice to pay to play falls on to the back of the player, never – in my opinion – the game – no matter how evil the company is!


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